Getting people to know about your business is hard if you don’t know how to do it properly. That’s why some businesses are having a hard time growing themselves.

This article will show you the easy ways to ensure growth and development of your business. Read on.

Establish a partnership

This strategy often goes unnoticed by tradies in the marketing game. Sadly, many don’t realise how big partnerships can do for them.

So how does this work?

Strategic partnership is an on-going relationship with other tradesmen in the industry. Thus, if you are a builder it is wise to establish partnerships with plumbers, painters, roofers and electricians.

Creating partnerships with other tradesmen can give you more work opportunities, especially if you have shown them the quality of your work, you’ll be their go-to tradie.

Mobile-friendly website

Investing in a mobile-friendly website provides easy access for potential clients to your products and services. Just think of how you would search a product. Most probably, you search on the internet through your mobile phone or desktops. Why? Because its the easiest way nowadays.

So most likely, your potential clients are also doing the same, and if your business doesn’t have a website, they won’t know about you. Don’t have a website yet or are you planning to redesign yours? Send us a messsage.

Google My Business (GMB) listing

GMB helps any business to increase their online presence in their local area.

How?

Technically, GMB listings are shown above in the SERP. In this way, potential customers can easily see the available services related to their search on top of the page. So if you have GMB, you can expect your business info showing above the normal search result. This may include information like business name, address, email,  and contact number.

Use social media platforms

One of the most popular way of marketing your business these days is the use of social media platforms. The most used platforms are Facebook, LinkedIn, and Instagram. Through social media platforms, you can tell the world about your business with just one click.

Through these platforms, your business can reach new clients without costing you too much. Plus, social media platforms allow you to interact with your clients real-time. You can share your work in progress and finished products. Your clients can easily share your works and help you gain more customers.

Customer feedback and testimonials

Getting feedback and testimonials from your current and past clients are beneficial for your business growth. If they didn’t like something from your work, you can focus on improving that part, thus, you can avoid repeating it with your next client.

Asking for testimonials can become used as an assurance of your quality of work for your potential clients. This will give insight into how fast you work, how reliable you are, and how effective you did your job.

Offer multiple contact and payment methods

Make sure to provide your customers and potential clients an easy way to reach you. They may not have enough time to call you and you may not be able to answer immediately.  So, instead of just having a contact number, try providing an email address where they can send you enquiries at any time. Or use social media’s messaging platform.

Keep in mind that it’s important to add an automated message. This should state that you’ve received their message and that you will get back to them immediately.

Meanwhile, providing alternative payment methods aside from cold cash shows that you try to make things possible for them. Today’s technology is continuously advancing, even with payments can be done on mobile. Some people are preferring for online payments because it’s easier and faster.

See to it that you provide easy online payment methods such as Paypal and direct debit. This way, your potential clients will that dealing with you is quick and hassle-free.

Having a real hard time marketing your business? Let Mike and Olivia help you.

Social media platforms are an easy way to let several people know about your business. However, it’s a different game out there. You need to know how to properly use it to ensure a positive outcome. To make things easier, here are 6 tips that tradies can use in their social media platforms to boost your online sales.

Analyse the correct platform

Every business is different. Let’s say yes to that. No two business’s services and products are exactly the same. So, you need to know which platform will suit your business perfectly.

Building your presence online doesn’t mean that you have to put your nose on every platform out there. You might get overwhelmed with the various social media platforms and websites around. Rather, you can start focusing on these:

• Linkedin has both an online website and mobile app that is geared in connecting tradies and business.
• Instagram is more on using visuals. It’s best to use if you’re targeting the millennial market. It’s a perfect fit for trades in painting, construction, decoration, and/or renovation.
• Twitter is a platform that can be used for a quick reply on queries or feedback.
• Facebook has topped almost all social media platforms. It has recorded 15 million monthly active users in Australia. What a large market you can get yourself in there right? Facebook is more flexible than other platforms because it allows you to use videos and photos to showcase your business.

Tell about your business

Showcasing what your products and services are is one thing you can do in social media platforms. But, have you heard of the golden rule of online marketing?

It says, “ Tell, don’t sell.”

This means that you’re better off by giving examples of how you can help your customers. Get the attention of your potential clients by telling stories of about your products and services that changed other’s lives.

For example, show your potential clients how a kitchen renovation brought a family closer than before. Or how a newly repainted wall gave a new burst of life in a house. Stories like this stimulate people’s imagination, thus, pulls them closer in dealing with you. You can discuss the problems that your clients had and how you’ve helped them get through it.

Use #hashtags

Hashtags are commonly used on Instagram and Twitter to easily find and connect specific topics or issues. So if you’re planning to use Twitter and Instagram, keep hashtags on top of your mind.

Utilising hashtags will help you connect your post with other contractors in the same field. Thus, this will allow your potential client to find you easier in the pool of tradies. To do this, search for the generic terms that are related to your line of business such as:

• #tradielife
• #construction
• #renovation
• #plumbingworks
• #painter

To make it more relatable, make sure that your content is also inlined with the hashtag you want to use. Then, choose hashtags with the largest number of users. Make sure to add at least 5 hashtags on your post. Please try not to overdo it because you can be penalised for hashtag spamming.

Learn more about hashtags. Click here.

Check the type of post

Before clicking “post”, you should observe and analyse the type of posts that will for your target audience. Many social media users use contents that show how they can add value to the lives of their potential clients.

You can include information about your business, tips and hacks, and/or your completed works. Successful posts for tradies has high definition visuals of their works. This will give your potential clients what to expect from you. Make sure to keep your contents visually appealing to grab people’s attention, thus, bring enquiries to your business.

Have a schedule

To get followers on social media, you need to have consistency. This means consistently posting contents on your social media accounts. Choose a posting schedule that can ensure high traffic and engagement. This varies per social media platforms. Let’s say you’re using twitter, wherein posts have short durations, so your ideal post per day is 3 to 4 tweets.

This will be experimental on your part. You need to observe the time and day your posts get attention. Create a posting schedule, strictly follow it and wait for the results.

Be unique

Being unique amongst many businesses in the same field can be challenging, but doing so can have a different impact on winning your potential clients. You can try being hospitable and empathic towards your clients.

See to it that your social media accounts clearly show your company’s culture and staff. Keep your contents informative and professional, but make sure to balance it with something funny and interesting. You might engage more followers and client by being a mix of work and fun.

Make sure to follow these 6 tips for tradies to use in social media platforms and you won’t be lost. Diving into the social media world can be daunting, but with persistence and use of the right tricks, it’s easy to swim in it.

Would you need professional assistance? Send us a message.